Archive for the ‘Socialit’ Category

From RIF to TBF and beyond…

Monday, August 30th, 2010

Welcome, all you first-time Bartography readers who have found your way here from my guest post at Reading Is Fundamental’s blog. Bartography veterans, I hope you’ll pay a visit to Rasco From RIF and make a habit out of it.

Want to win a signed copy of The Day-Glo Brothers or Shark Vs. Train or an advance, uncorrected proof of my next book, Can I See Your I.D.? Soon — very soon — I’ll be sending out the new edition of my occasional Bartography Express newsletter, and as always, one subscriber will get a free book. How do you subscribe? See the box on my home page — but hurry…

The big literary event here in Austin every fall is the Texas Book Festival. This year’s lineup of authors was announced this past week, and I could not be more excited about being included. Seriously — take a look at who all’s coming to town, and then make sure you join them October 16 and 17.

Also speaking of big events — and of big events in which I’m delighted to play a part — registration is now open for the 2011 Regional Conference put on by the Austin Society of Children’s Book Writers and Illustrators (SCBWI). Is this conference for you? Only if there’s some appeal in spending a weekend learning from a Caldecott medalist, a National Book Award winner, editors who have worked with Roald Dahl and J.K. Rowling, the agent who sold Newbery honoree The Underneath, etc.

Of course, an event doesn’t have to be big in order for it to be meaningful — especially when the audience is a group of young readers with the opportunity to connect with the author or illustrator of one of their favorite books. To help schools and libraries find Texas-based creators of books for children and young adults, SCBWI chapters from all over the state collaborate each year on a guide to available speakers. Here’s the PDF version of this year’s guide, and here’s a little information about getting included in next year’s guide.

Finally, if you’re interested in what Marilyn Carter, Lisa Lawrence, and I had to say during our recent Writers’ League of Texas panel on publicity, video from the event is available on YouTube. Bethany Hegedus (author of the upcoming Truth, With a Capital T) offered a recap on her blog, one of the many reasons to spend time getting to know Bethany and her writing.

More pre-panel thoughts on PR

Sunday, August 15th, 2010

While working on the usual stuff this past week — revising, researching, preparing a guest post for another blog, attending Austin SCBWI’s monthly meeting, reading Julius Lester’s terrific On Writing for Children & Other People, etc. — I’ve continued thinking about the panel discussion I’ll participate in this coming Thursday.

On August 19, the Writers’ League of Texas’ monthly panel on marketing topics will address the theme, “Building Your PR Team.” (The discussion starts at 7 p.m. at Austin’s BookPeople; pregame will be down the street at Shoal Creek Saloon.)

At least as much as the various PR tools available to us, we writers (illustrators, too) need to know what our objective is as professionals. Even before I joined Facebook and Twitter, I’d reminded myself occasionally that this blog is a secondary medium that serves to support my primary medium of books. For me, that’s still just as true, and the need for a reminder is still just as great — maybe even more so.

I have no interest in becoming known primarily as a blogger, or Tweeter, or especially prodigious Facebooker. I like researching and writing books, and I want to do more of that. I also understand the need to support my book-writing habit through school visits and conference appearances. (Luckily, I absolutely love doing those visits and appearances.) So, my virtual “PR team” is geared toward enabling those things.

There are also the (occasionally hazy, but nonetheless real) limits on how much of my time I can spend on anything related to my writing. Producing more words to go into those books has to come first, but figuring out which of those PR activities comes second, third, and so forth — and which just don’t get done at all — is a continuing struggle.

I’m eager to hear folks’ thoughts — both this Thursday evening and in comments and conversations in the meantime — about how they prioritize the marching orders for their PR team.

***

P.S. This doesn’t qualify as “usual stuff” by any means, but last weekend I did visit the National Center for Children’s Illustrated Literature (a.k.a. “The Nickel”) in Abilene, Texas. The SCBWI Golden Kite, Golden Dreams exhibit is there through September. Go see it.

Building my notes for “Building Your PR Team”

Monday, August 9th, 2010

A week from Thursday, on August 19, I’ll participate in the Writers’ League of Texas’ monthly panel on marketing topics. We’ll be discussing the theme, “Building Your PR Team,” so in preparation I figure it’s time I start asking myself:

“Uh, Chris — do you even have a PR team?”

Sure I do. For years, I’ve employed the firm of Mee, Mishelf, and Aye to help me get the word out about me and my books. I figure that’s the same team that most writers use, and so I expect that I’ll spend some time discussing which tools and approaches have worked out the best for us.

Thinking out loud here, those tools and approaches have included:

  • Networking through groups such as the Writers’ League of Texas (obviously) and the Society for Children’s Book Writers and Illustrators
  • Posts and comments on this here blog and others
  • My website
  • My Bartography Express email newsletter, which I produce via Constant Contact
  • In-person appearances at conferences, in both official and unofficial capacities
  • Collaboration with my publishers’ marketing and publicity staffs
  • Business cards, post cards, and bookmarks
  • Facebook
  • Twitter
  • LinkedIn
  • Old-fashioned hard-copy correspondence with folks I think would be interested in knowing about me and my books
  • My books themselves, which it wouldn’t do me any good to publicize if I hadn’t put sufficient time and care into creating in the first place
  • I’ll be giving all of these a good ponder over the next week and a half. Which have had the biggest impact — and how do you even measure that? Which have not been a good use of time, effort, or money? Which might not be as effective as they seem, and which may have done more for me than I’ve realized?

    If you, dear Bartography reader, have any questions or insights into these PR tools and approaches or others I’ve failed to mention, I’d love to hear them. I’d be most grateful, in fact. And I bet attendees of this month’s panel will be especially glad that I got some help from beyond the good people at Mee, Mishelf, and Aye.

    My ALA wrap-up, in which I give a civil rights pioneer a piece of gum

    Sunday, July 4th, 2010

    This time (early) last Sunday morning, I was on my way to Washington, D.C., for a quick visit to the conference of the American Library Association. My time in D.C. turned out to be not quite as brief as I’d expected (more on that in a minute), but it was every bit as jam-packed and enjoyable. Here are a few of the many highlights and otherwise memorable aspects of the experience:

    The First Person I Ran Into at the Convention Center
    My Austin friend Liz Scanlon. If you want to be easily spotted on a crowded show floor, it helps to have great hair. Liz has great hair.

    The Complete Current, Recent, Long-Ago, or We’ll-Them-Anyway Austinite Wrap-Up
    I saw Liz again at the banquet where Marla Frazee picked up the Caldecott Honor for illustrating Liz’s All the World. Jacqueline Kelly was there, too, to receive her Newbery Honor for The Evolution of Calpurnia Tate. In the post-banquet receiving line, I met Thom Barthelmess, president of the Association for Library Service to Children (ALSC), which sponsors the awards — I hadn’t known that he used to be the youth services manager at the Austin Public Library. Austin librarian extraordinaire Jeanette Larson was also there, and earlier in the day, I got to meet Vicky Smith, the children’s book review editor at Kirkus, which is now owned by an Austin company. On Monday, I was delighted to see Austin authors P.J. Hoover and Jessica Lee Anderson when they dropped by while I was signing Shark Vs. Train. And it would not be a legitimate publishing event if I hadn’t gotten to see former Austin bookseller Heather Scott.

    Holy Moly, I Got to Go to the Caldecott/Newbery Banquet!
    Eerdmans, the publisher of one of my forthcoming books, invited me to sit at their table and, in the process, made me want to never, ever, ever not be at one of these banquets. At the Eerdmans table alone, I got to meet Melissa Sweet, who received a Caldecott Honor last year for A River of Words, and also visit briefly with and/or holler across the tablecloth at Carole Boston Weatherford and Jen Bryant. Before, during, and after the dinner, the elbow-rubbing opportunities were off the charts — old friends, editors I’d been wanting to meet, freshly behobbled and temporarily tattooed Betsy Bird, John Green (whom I quickly gushed at over Will Grayson, Will Grayson as we were commanded to take our seats), Françoise Mouly (whom I gushed at in a more leisurely fashion over her Little Lit books adored by my sons), and many more folks, including my marvelous agent, Erin Murphy.

    Plus, Those Speeches!
    I’ve been reading the Newbery and Caldecott acceptance speeches in The Horn Book for years now, so to hear them as they were delivered — exceptionally well, I should add — by Rebecca Stead and Jerry Pinkney — was a thrill. It was a little disconcerting, though, to find a souvenir CD containing those very speeches at my place at the table before the banquet even started. So much for being able to procrastinate on those suckers.

    Breakfast #1
    Don’t be surprised, if you go to a restaurant called “Teaism,” to find that they don’t serve coffee. It’s kind of a thing with them.

    Breakfast #2
    The main reason I was at ALA this year was to attend the ALSC breakfast where the Sibert awards (along with the Batchelder and Geisel book awards, plus the Andrew Carnegie Medal for Excellence in Children’s Video) were handed out. The breakfast included coffee (which had become kind of a thing with me by that time), nifty speeches (including one by Mo Willems, for his Carnegie, that really ought to receive an award of its own next year), and the opportunity to say hello again to Sibert medalist Tanya Lee Stone and honoree Brian Floca, and to introduce myself to my other fellow honoree, Phillip Hoose.

    Just to My Left…
    At the Sibert ceremony, I got to sit next to Claudette Colvin, the subject of Phillip’s deservingly lauded book Twice Toward Justice. During one of the speeches, I surreptitiously (I thought) snuck a package of gum from my coat pocket and began to extract a piece. That’s when I felt an elbow in my side and from the corner of my eye saw Ms. Colvin smile. I gave her a piece of gum. I figured it was the very least I could do.

    Books for the Trip Home
    I managed to bring home only two new books from ALA, but I sure chose well (and exclusively from Charlesbridge, the publisher of The Day-Glo Brothers): Mitali PerkinsBamboo People and Karen C. Fox and Nancy Davis’ Older Than the Stars.

    About That Trip Home…
    Around 4 p.m. Monday, after a late lunch with Shark Vs. Train’s editor, Alvina Ling, I took a cab to Union Station. From there, I took Amtrak to the Baltimore airport, then a shuttle bus from the train station to the terminal. At pretty much the same moment I arrived to check in for my flight, it was canceled (for reasons presumed to be weather-related but which were never actually explained by American Airlines). So, I hopped a bus back to D.C., and took the Metro to back to the hotel I’d checked out of that morning, arriving five hours after I’d begun trying to leave town. I decided to view the whole thing as an unplanned adventure, and in fact I did get to see some mighty pretty Maryland countryside from my seat on the bus. Andrea Spooner’s profile of Jerry Pinkney in the current Horn Book really helped me keep things in perspective:

    Jerry would be the first to say that he’s been blessed in many ways, but luck is not always in his favor when it comes to traveling. Every time I speak to him after a trip, there is a story of wretched flight delays or other mishaps. And yet he always relays these tales with a bemused chuckle, in the spirit of “Such is life! Why complain?”

    Breakfast #3
    This one wasn’t supposed to happen, and I’m not entirely convinced that it did. Surely I didn’t have my most important meal of the day at a Fuddrucker’s in the Ronald Reagan airport at 5:30 a.m. when I was supposed to be asleep in my bed back home…

    One Last Reminder from ALA
    Thursday afternoon, back at the office, I was starving. I had only a $5 bill, so couldn’t use the snack machine. Then I remembered the Luna bar that Olugbemisola Rhuday-Perkovich gave me on Monday between my back-to-back book signings. It was still in my messenger bag, and it was delicious.

    Another week in the Times, a new Bartography Express, and more

    Thursday, June 24th, 2010

    First off, Austin-area folks, I’ll be reading and signing Shark Vs. Train this Saturday, June 26, at the Arboretum Barnes & Noble.

    For details on the event, info on my other upcoming appearances, and other news about me and my books, check out the latest edition of Bartography Express (available online through mid-July).

    Some other big news this weekend: Shark Vs. Train will appear on the New York Times’ list of best-selling picture books for the second week in a row!

    What else is new? Real quickly-like:

    Last Saturday, I got to share the bill with a tank containing live sharks at a party hosted by the Starlight Foundation at this downtown Austin bar.

    I received PDFs this week for the galleys of Can I See Your I.D.?, the cover of which is beyond captivating — I can’t wait to share it here.

    I’m happily submerged in the research for a new picture book biography. “Happily,” as in “I got my kicks during my lunch hour this Tuesday by rooting around in the microfilm section of a university library.”

    My friend Audrey Vernick has a brand-new book out this week, but you’ll probably like it only if you have a thing for really funny books by really funny people.

    Join me (and Bob and Joe and Shark and Train) this Thursday!

    Sunday, June 6th, 2010

    I’ve cooked up a new presentation combining elements from both Shark Vs. Train and The Day-Glo Brothers: The True Story of Bob and Joe Switzer’s Bright Ideas and Brand-New Colors.

    If you want to see it, and you’re in Austin this week, you’re in luck. I’ll be debuting the Shark and Train and Bob and Joe Show this Thursday afternoon at a “Meet the Author” event put on by the Writers’ League of Texas and the Austin Public Library.

    The details:

    Thursday, June 10th @ 2PM
    Ruiz Branch
    Austin Public Library
    1600 Grove Blvd., 78741
    FREE and open to the public!

    More photos from BookPeople

    Sunday, May 2nd, 2010

    I didn’t realize just how much fun I’d had at the Shark Vs. Train party at BookPeople until I saw the photos my friend Courtney took. (Thanks, Court!) I’ve put a couple of them on permanent display on my Author Visits page, but here’s one more:

    ch-20100424-crushing

    A man is known by the company he keeps

    Sunday, April 25th, 2010

    cb-20100424-bookpeople

    And I’ve been in great company lately — yesterday, most recently, when the amazing staff at Austin’s BookPeople hosted a launch party for Shark Vs. Train for a few dozen folks who eagerly chanted “GRRRRR!” and “CHUGRRR-CHUG!” whenever I asked them to. Now those are my kinds of people, and I really, really appreciate the time taken by everybody involved to make it such a great day.

    The week before, I got to attend the Young Authors’ Celebration at Beth Yeshurun Day School in Houston and the Texas Library Association conference in San Antonio, both of which allowed me to rub elbows with some terrific authors, librarians, and other lovers of children’s literature. Again, I’m full of thanks for all who made those occasions so terrific. I can’t think of anyone I’d rather hang out with.

    Unless, perhaps, it’s the characters in my current work-in-progress. And as much fun as I’ve had these past couple of weeks in the real, it’s time for me to pay more a little more attention to keeping those guys company.

    The smart money’s on “pathology”…

    Sunday, January 31st, 2010

    At the end of yesterday’s did-we-really-cram-all-that-awesomeness-into-a-single-day Austin SCBWI conference, several of us local folks assembled onstage to offer what were billed as “9 Habits of Highly Successful Authors and Illustrators” (which, in keeping with the day’s unofficial theme, we managed to cram into less than 30 minutes).

    Here’s what I had to say on the subject:

    I’m not sure if you would call this a habit, or a strategy, or a pathology, but being hardheaded was absolutely essential to my getting published.

    When it comes to your creative work, I think you have to have the ability –- the SITUATIONAL ability -– to believe that you’re right and everyone else is wrong — for example, when your picture-book biography of the guys who invented Day-Glo gets rejected by 23 editors but you keep submitting it anyway.

    But for that to be an ABILITY and not merely a chronic case of delusional thinking, you have to do more than just believe strongly in your own work.

    You also have to know the market. You have to know your audience. You have to know your technique. And you have to take seriously the feedback you receive.

    Then, based on knowing all those things, you simply reach a different conclusion about your prospects than all those people who keep telling you “no.”

    And notice how I called it a SITUATIONAL ability. If “I’m right, they’re all wrong” is your M.O. -– if it’s your approach to EVERYTHING you create –- then you’re just acting like a jerk.

    That tends to work against you.

    As folks recover from the conference, I’m sure there will be lots of thorough posts about the goings-on there. I may add links to more as I spot them, but here are the bloggers whose accounts I’ve seen so far:

    Don Tate
    Shelli Cornelison
    Kirby Larson
    E. Kristin Anderson
    Carmen Oliver
    Cristin Terrill
    P. J. Hoover
    Jessica Lee Anderson, P. J. Hoover, and Jo Whittemore
    Vonna Carter
    Samantha Clark
    Heather Powers
    Grey McCallister
    Sara Lewis Holmes
    Greg Leitich Smith

    These are a few of my favorite things (that people have written about The Day-Glo Brothers in the past few days

    Sunday, January 24th, 2010

    Though I’ve been busy this past week wrapping the final draft of my YA nonfiction project for Dial and gearing up for next weekend’s (now sold-out) Austin SCBWI conference, I’ve also been paying some attention to the kind things that folks have been saying about The Day-Glo Brothers since last Monday’s Big News from Boston.

    A few of my favorites have come from:

    BookMoot: Sometimes it is personal
    I’m afraid I may now be on the hook to pay more attention to conference-goers’ shoes than comes naturally to me.

    Original Content: I Can’t Believe It! I Know Another Award Winner!
    Until Gail said so, I hadn’t realized quite how long the whole name of the award is. I think I’ll stick with “Sibert Honor” so I don’t pass out in the middle of trying to get all the words out.

    How To Be A Children’s Book Illustrator: ALA honors for Austin authors
    You read that right: All three Austin authors with ALA-honored books, plus Caldecott Honoree Marla Frazee, will be on the faculty for next Saturday’s conference.

    Unabridged: ALA Midwinter in Boston
    Why didn’t I think of Day-Glo cupcakes?

    But my absolute favorite thing online this past week is on page 17 of last Monday’s Cognotes, the ALA’s conference newspaper. In the bottom-right photo, check out who that much-lauded lion is checking out…