This weekend, The New York Times has reviewed The Day-Glo Brothers, which all by itself would be just terrific. But better still is this particular piece of the review:
In Barton’s description of the breakthrough moment, which can stand for all such moments, you can almost hear the echo of Moses and the burning bush: “When the billboard came into view that afternoon, what the brothers saw astonished them. From more than a mile away, it looked like the billboard was on fire!”
As someone who spent eight years shepherding this book along, I really thought I had considered every possible angle on the Switzers’ story. Not the Moses one, though.