In spring of 2014, I had an idea for something a bookstore might try out — an idea for selling more copies of diverse books by leveraging shoppers’ impulses to buy well-known books as baby gifts.
So I emailed a friend at Austin’s BookPeople and asked, “Would there be an effective way to encourage these adults to buy the classic titles they have in mind and a new picture book that reflects the modern, diverse world that the recipients inhabit?”
Long story short, the result was BookPeople’s Modern First Library program, which launched that summer. The Modern First Library display was positioned front-and-center in the picture book department. You couldn’t miss it.
I would have been happy for this experiment of ours to last only through the December holidays. A bookstore is a business, after all. It has to make money. And if something they try out — Modern First Library, for instance — doesn’t end up selling many books, they have to try something else.
But two years later, BookPeople’s Modern First Library continues to thrive and grow. I’m so glad I expressed that one idea — that I acted on it, and didn’t dismiss the notion or keep it to myself.
This past June, BookPeople’s Meghan Goel and I discussed the program with a roomful of four dozen booksellers from across the country. Maybe one of them — maybe several of them — will create their own Modern First Library displays.
In the meantime, BookPeople is celebrating the second anniversary of Modern First Library with a series of guest blog posts by some folks worthy of your attention. More essays are on the way, but for now, I hope you’ll enjoy — and be inspired by, and share — the first few:
I’ve also contributed a few thoughts — complete with flowchart and with tongue somewhat in cheek:
So, you’ve heard about Modern First Library, but you’re not sure that new picture books reflecting the diverse society experienced by today’s kids are for you. Let me help you decide.
Thanks to all who have supported Modern First Library in any way. Here’s to the program’s first two years, and to the connections made — and connections still to come — between all sorts of kids and Modern First Library’s marvelous variety of marvelous books.